When it comes to digital advertising most employers think of Facebook, Twitter, LinkedIn, Instagram and YouTube, but that’s only the social media side of things.
Unlike advertising on job boards where for a fixed upfront fee you can advertise your job for a specified amount of time, pay-per-click (PPC) advertising allows you to set your own budget and then directly display your ads across Google, Bing and Yahoo, targeting users that are actively searching for specific keywords e.g. nursing jobs.
Advertising on job boards is risky given their upfront pricing model with no guarantee that anyone is seeing your ads. Our recruitment advertising team can help you to directly target the most active of jobseekers on search engines including display advertising campaigns across the Google Display Network.